Asian interest in Scottish Salmon profiled on Global Business Show

Ahead of the Japan Seafood Expo (23rd to 25th August) Scott Landsburgh of the Scottish Salmon Producers Organisation and Iain MacIntyre of The Scottish Salmon Company spoke to the “Global Business Show” on China Central TV.

They were asked why Scottish Salmon is so popular in Asian markets and explained how the size, flavour and quality of the fish is perfect for sushi and sashimi. The industry’s traceability system is also very important to consumers who want to know the provenance of their food from source to plate.

The “Global Business Show” is viewed by 2million people in Asia.

CCTV2 SALMON FOR TRANSFER from Scottish Salmon on Vimeo.

Film: courtesy of REUTERS