Rising income levels are fuelling the popularity of Scottish salmon in Asian markets as affluent consumers, high end hotels and restaurants seek out the best food the world has to offer.
Loch Duart Salmon and The Scottish Salmon Company are making the most of these business opportunities by targeting key seafood consuming nations at Asia’s largest food and drink trade event, Thaifex – World of Food Asia in Bangkok.
The team is raising the profile of the UK’s favourite fish and creating brand awareness to drum up new business contacts and more commercial success for rural Scotland. Both companies will take to the stage at the Scottish Pavilion Hall at the event.
In 2011, Singapore imported a colossal £730 million of seafood products to help satisfy demanding consumers who spend 40% of their shopping bill on seafood and meat (Source: UKTI). Similarly, in Thailand, rising income levels have driven fresh salmon consumption up as over a fifth of consumers are now in the market to buy premium Scottish products.
Scott Landsburgh, chief executive of Scottish Salmon Producers’ Organisation said:
“Trade events raise brand awareness overseas and have been instrumental in fostering international demand to a level that has made Scottish salmon Scotland’s number one food export. Although companies are already trading in this area, much of it remains untapped with a growing demographic demanding high quality and premium food and drink. It’s clear the opportunities exist and are definitely for the taking”.
Thaifex is five day event starting today (Wednesday 31 May 2017) and is expected to attract more than 45,000 trade visitors and 2,000 exhibitors.