Scottish Salmon is celebrating 25 years of holding the French Government’s Label Rouge award – an honour bestowed only on products of superior taste and quality. We are particularly proud that salmon was the first non-French food and first seafood product to join this prestigious group. It remains the only Scottish food entitled to display the Label Rouge mark.
Last year saw record sales of Label Rouge Scottish Salmon; 8,000 tonnes of premium salmon, served in many of the top restaurants in France. Originally produced as a niche product for the premium French market, it is now sought-after in other European countries, including Switzerland and Germany, and further afield in the Middle East and Japan.