Scottish salmon producers are flying to Boston this weekend to reclaim their premium place in the USA market.
Following a difficult 2015, when exchange rates hampered exports and companies lost sales in US, Scottish salmon farmers are confident that they can grow their market share again.
Previously, US had been the largest export market for salmon with year on year growth, in excess of GBP 200 million in 2014.
Scott Landsburgh, chief executive of Scottish Salmon Producers’ Organisation (SSPO) said: “The North American market has always been one of the most competitive markets in the world with consumer demand for strong brands, premium quality and large fish all year round.”
“Scotland’s high quality salmon with its full traceability has helped drive sales over the years, boosting trade in USA. However, following a dip in sales last year, as a reaction to external market challenges, Scottish farmers remain confident that they can retake their share of the market,” he pointed out.
The executive stressed the fact that Scottish salmon was voted ‘best farmed salmon in the world’ for a second consecutive time in 2014 and highlighted that last year’s performance is a clear indicator of how competitive the market is and how Scotland needs enough production capacity to be able to trade profitably on quality and fulfil major export orders.
Fish farmer Andrew Fraser of Wester Ross Salmon is better known to American customers as the face on the company labels, but this year he will be there in person to talk to buyers about producing Scottish salmon.
The industry is supported by Scottish Development International (SDI), which helps to open new market opportunities and acts as hosts to salmon producers.